Jonny Johansson

Swedish Jonny Johansson was originally a guitarist, but he’s been in fashion since he co-founded Acne Studios in 1996. He began his career as designer and creative director of Acne – which stands for ’Ambition to create novel expressions’ – by making 100 pairs of jeans with red stitching for his friends and family. Johansson is known for his distinctive Scandinavian aesthetic and his way of effortlessly combining contemporary culture and urban lifestyle with high fashion. To this day, denim is an important part of the brand, alongside seasonal collections, but Acne isn’t limited to clothing – there’s also books, a magazine titled Acne Paper, furniture, and exhibitions. It’s one of the few brands that has an unshakable worldwide cult following.