Neutral Colors

Bold and colorful brands like Finnish Marimekko prove that Scandinavians aren’t scared to use color; but black, grey, white and neutrals like beige still dominate the Scandinavian style. This ties into practicality again, as these colors are easy to mix and match without drawing too much attention. The clean lines and focus on tailoring, which are both common in Nordic design, are emphasized and more visible with the use of monochrome. Contrasting the harshness of black and white, and the common use of creamy and muted colors bring a softer touch to the silhouettes.