Timelessness

Reflecting a modest culture as well as Protestant values of rationality and humanity, there is a very democratic side to Scandinavian design. Drawing unnecessary attention to the self, and standing out of the crowd by being flashy or over-the-top are often frowned-upon in Scandinavian countries. This is perhaps part of the reason why the aesthetic favors simple, understated and classic elements. The styles aren’t tied to certain demographics or classes, but universally wearable and easy to approach. Furthermore, Nordic brands are known for supplying top quality at the most affordable prices, giving everyone the luxury of incorporating quality craftsmanship and high design into their everyday lives.